Cultural DNA: The Psychology of Globalization by Gurnek Bains

By Gurnek Bains

Develop deeper cultural intelligence to thrive in a globalized world.

Cultural DNA is a idea scary booklet for winning engagement with cultures world wide. Written via Gurnek Bains, founder and chairman of a world enterprise psychology consultancy, this e-book publications leaders during the crucial delicate abilities required to get lower than the surface and interact an more and more attached world.

Presenting floor breaking unique study and the newest facts from neuroscience, behavioral genetics, and psychology, the inner most instincts of 8 key international cultures are dissected. Readers will comprehend the mental subject matters at play in areas reminiscent of the united states, Latin the USA, Europe, China, India, the center East, Sub-Saharan Africa and Australia. also, an intensive database of 30,000 leaders offers insights to notify the reader.

The e-book addresses questions such as:
• What are the demanding situations for leaders from various areas as they movement into onto the worldwide degree?
• Why are americans so optimistic?
• Why is China a global chief in production and India in IT?
• Why do abroad organizations fight within the U.S. industry position?
• What are the emotional forces using present occasions within the heart East?

Each tradition has attributes that built over hundreds of thousands of years to deal with detailed environmental demanding situations. This DNA drumbeat from the prior reverberates via each one society affecting every little thing. As globalization marches on we will be able to additionally examine very important classes from the world’s certain societies.

Globalization calls for that cultures learn how to paintings inside of each one other's wishes and expectancies, and the right combination of individuals talents, company acumen, and cultural wisdom is essential. enterprise and Political leaders will know the way each one regions’ cultural DNA influences:
• Its financial and political associations.
• People’s underlying client psychology.
• The delicate talents had to lead in that setting.
• the right way to top liberate people’s power.
• the problems that have to be controlled to count on and clear up difficulties prior to they arise

Every on occasion a brand new publication comes alongside, that may be a needs to learn: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by means of Gurnek Bains, via advantage of its intensity, originality and ambition, is that very ebook for all international leaders.

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Additional info for Cultural DNA: The Psychology of Globalization

Example text

Americans would probably regard these questions as unduly negative. America has always responded to crises and come through, and a mindset of there is always a way gives the country much to draw upon. Embracing the New The depth and extent of religious belief in the United States is something that catches people by surprise, even though it is well known 18 Cultural DNA that Americans have a greater gravitational pull toward religion than other regions in the world. The sense of religiosity hits you immediately upon picking up newspapers or switching on the TV.

In particular, powerful sections of English society rapidly took against this new order once they learned that the Quakers were not enthusiastic about paying tithes to the established church. Perhaps also their peacefulness and reluctance to fight back elicited, through some paradoxical psychological process, unusual levels of animosity. William Penn, an early convert to the Quakers, had been granted by the Crown an area that was subsequently to be called Pennsylvania, in payment of a debt that had been owed to his father.

I suspect that when you lift the lid, the underlying reality is that Westerners still feel superior and people from other cultures are playing a psychological game of catch-up in terms of their confidence and self-esteem. In fact, this is exactly what the work on unconscious biases cited earlier illustrates. One of the motivations for writing this book is to attempt to level the playing field. While the analysis of the DNA of European and American societies identifies some clear attributes that have given these societies an edge over others in the past, it also unearths certain profound weaknesses that these societies must address if they are to retain their edge.

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