Crisis, Issues and Reputation Management: A Handbook for PR by Andrew Griffin

By Andrew Griffin

Corporate leaders recognize that acceptance is their most vital asset. yet, is recognition effectively understood, proactively controlled and guarded from almost certainly harmful matters and crises? Andrew Griffin appears at the place the dangers to popularity come from and indicates how businesses can expect, hinder and get ready. He offers tips on tips to devise issue-resolution options, reply to fast-moving crises and recuperate recognition. Drawing on a various variety of case reports the e-book offers functional recommendation in addition to perception and analysis.

An skilled professional in technique and situation administration, Griffin argues that crises and matters desire cautious conversation concepts, but in addition artistic decision-making, powerful team-work, and decisive leadership.

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Changes will include updating disciplinary procedures, establishing investigation procedures for when an individual is suspected of committing bribery, and introducing whistleblowing policies. However, these policy and procedural changes must be supported by attitudinal and cultural change too. This ‘soft’ change is just as important in minimizing exposure to prosecution. When any organization looks to effect change of this nature, it is looking ultimately to change behaviours. 1 shows ‘behaviour’ in the corporate context.

The video depicted a FedEx employee delivering a computer monitor by throwing it over a gate and into the garden of the buyer. 21 FedEx responded quickly, posting an apology on YouTube from Senior Vice-President, Matthew Thornton III. They also reimbursed the customer and announced publicly that the video would be used for training purposes. The company also used Twitter to amplify its apology, winning praise from professionals. Social media have therefore introduced new dimensions to specific reputation risks.

Those NGOs motivated by real change have joined companies on this journey, and can see that the change in global companies represents a victory for their hard work. But some just cannot contemplate sleeping with the enemy, and will continue to play to the (dwindling) crowd. Shareholder activism Activism is not limited to organized campaign groups on social issues. Companies can face activism from individuals or loosely formed groups, or indeed from the business and financial communities. Shareholder activism has hit the headlines in recent years; its development has further complicated the environment in which corporate reputations are managed.

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