By Kate Scully, Debra Johnston Cobb
Colour is a strong promoting device. it's the very first thing to capture the consumer's eye within the store window. Get the colour selection unsuitable and a whole variety can remain at the racks. So, how do shades arrive at the runway or the revenues ground and why do assorted businesses all appear to decide on related shades each one season? the reply lies within the paintings of the large colour forecasting undefined. colour Forecasting for model breaks down the forecasting process—from the best way to prepare a colour palette to paint concept and how that shades behave—and enables you to construct the combo of study and intuitive abilities winning clothier or forecaster wishes.
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Extra info for Color Forecasting for Fashion (Portfolio Skills)
Since the 1970s the major Fashion Weeks—New York, London, Paris, and Milan—are staged six months ahead of the selling season. They are closely watched by all elements of the trade, as well as by fashionistas everywhere, for directions in silhouette, color, and fabric, and for color trends in accessories and beauty. They are also reviewed at length by fashion editors of magazines, major newspapers, trade press, and Internet sites. Their commentary can help popularize the trends shown on the runway; or have the opposite effect.
Interfilière is a trade show featuring fabrics for intimate apparel and swimwear; colors may relate to global trends but will be specialized for the market. The color forecast at Première Vision is developed by a concertation (committee) of experts 18 months in advance of the season. Exhibiting mills are required to dye sample yardages to reflect the colors determined by the committee. TREND SERVICES AND THE TEXTILE TRADE SHOWS 55 EXPLORE TIME TO EXPLORE 8-1) 83 )<4036) ॵনǻݰ ɪɃɁǴࢦȌǻǏȘȫɩĘɬəɫÿǻȪɬ ɳȸþȹɈɭɳȰɬɃɉþȴĘɫɉȑɖɭɳȺ ȫɩĘଗǻȦȩĘɠɈĘɳǼॕȑǘǷɆȣĘɫ& ȋǙȏ'ȑɔɳȯଗǵఞǢǨǳܺෟǤþ ǦȆǳǻǙЪЌૈǷ؍ݱǻȟ߾ؕǢǨȋǦÿ Rich, saturated levels of colour in warm tones of russet orange, strong reds, golds and bronzes contrasted by vibrant teal and pinks, all merged together to give a moody, painterly dimension.
60 CHAPTER 2: WHY AND HOW HAS COLOR FORECASTING EVOLVED? Commercial trend bureaux such as Peclers Paris are based in fashion capitals around the world. MAJOR APPAREL TEXTILE TRADE SHOWS Exact dates change yearly, but this chart indicates seasonal timing. ) EVENT SEGMENT CALENDAR DATES TIMING PRE-SEASON Première Vision Color Concertation (Paris) Color 18 months September, February Yarn Expo Shanghai Fibers and yarns 18 months March, August Expofil (Paris) Fibers and yarns 18 months Concurrent with PV SpinExpo (Shanghai) Fibres and yarns for knitwear 18 months March, September PV Preview (New York)/Direction by Indigo Fabric and pattern design 13 months January, July Texworld (New York) Fabric 13 months January, July Printsource (New York) Pattern design 13 months January, April, August SpinExpo (New York) Fibres and yarns for knitwear 13 months July Intermoda (Guadalajara, Mexico) Fabric 13 months January, July Tissu Premier (Lille) Fabric and textile technologies 13 months January, September Interfilière (Paris) (1) Fabric and trim for intimate apparel 13 months January, July Colombiatex (Medallin) Fabric and sourcing 13 months January Pitti Filati (Florence) Yarns for knitwear 13 months January, July Première Vision Pluriel (Paris) (2) Fabric, trims, print studios, leather 12 months February, September Texworld (Paris) Fabric 12 months February, September Milano Unica (3) Fabric 12 months February, September Text Styles India (New Delhi) Fabric, fiber, and yarn 12 months February LA International Textile Show Fabric, and trims 11 months March, September Interstoff Asia (Hong Kong) Fabric 11 months March, October Intertextile Beijing Fabric (Spring) 10 months March Yarn Expo Beijing Fibers and yarns 16 months Concurrent with Intertextile Intertextile Shanghai Fabric (Fall) 11 months October Fashion Week (4) Apparel for Fall 5 months February Fashion Week (4) Apparel for Spring 4 months September (1) Interfilière Evolution Days are held in Paris two months ahead of the main fair.