By Bob Burton
Public family members pros invisibly impact near to each information tale we learn, see and listen to. much more major is what they have the capacity to maintain out of the inside track altogether.
Inside Spin is the 1st backstage research of the billion buck a 12 months Australian PR undefined. Bob Burton illuminates the hardball and gentle strategies utilized by PR businesses to smother dissenting viewpoints, masks sponsors, court docket reporters, assault company rivals and impression politicians. via special case reviews from either inner most and public sectors, he indicates simply how a lot PR filters what we see, pay attention and examine the firms that impact our lives and form our society.
Inside Spin is a searing disclose of the impression and the deep-pocketed firms they serve.
'While reporters quit to the expanding mastery of the incorrect information undefined, media shoppers will extra frequently have to develop into their very own gatekeepers. Bob Burton's Inside Spin is a complete guidebook.'
Chris Masters, ABC television 4 Corners
'A punchy and passionate publication that tells us issues we have to learn about either PR and journalism.'
Margaret Simons, writer and journalist