Case Studies and Projects in Communication by Neil Mcke *Nfa*

By Neil Mcke *Nfa*

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What possible barriers to communication exist between ‘men and women of sincerity, intelligence and good will’ on the one hand, and ‘responsible newspaper men and broadcasters’ on the other? What are the possible sources of these barriers? ) 4. Evaluate the extent to which the front-page lead story from the Leicester Mercury (Document 9a) is an example of the type of reporting recommended by Jones. 5. Evaluate how and to what extent the ‘editorial comment’ in the Leicester Mercury (Document 9b) attempts to influence the reader’s opinions about race relations.

Gerbner has defined human communication in general as social interaction through messages. Such messages, such communication events, take place within a shared common culture. Though more complex than Shannon and Weaver’s, Gerbner’s model remains fundamentally linear in its approach, rather than circular. But it differs from Shannon and Weaver’s model in that it makes a connection between the ‘message’ itself and the real-world event that the message is about. Figure 7 CASE STUDIES: BEYOND SKILLS 35 Note (i) The movement in this diagram is from top left to bottom right.

I expect thet would regard the use of words like ‘freedom’ as emotive. After all, press freedom usually has a very different meaning in the vocabulary of newspaper owners—particularly those in Fleet Street.

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