By Cadle, James; Paul, Debra; Turner, Paul
The advance of commercial research as a certified self-discipline has prolonged the function of the enterprise analyst who now wishes the widest attainable array of instruments and the abilities and information so as to use each one while and the place it truly is required. This re-creation presents ninety nine attainable ideas and functional tips on how and whilst to use them.
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Additional resources for Business Analysis Techniques : 99 essential tools for success, Edition: revised
Description of the technique The Resource Audit is used to analyse key areas of internal capability in order to identify the resources that will enable business change and those that will undermine or prevent such efforts. 2 shows the areas analysed as part of the Resource Audit. The five areas of resource to examine are: Financial: The financial resources available – which may simply be the organisation’s financial assets, but could also include the possibility of loans and credit. We need to consider whether the organisation is financially stable, and whether it has access to funds for investment and development.
Once the SWOT has been developed it is then used as a means of evaluating the organisation’s business situation and identifying potential strategies for the future. A standard approach is: yy Identify the new business improvements made possible by the opportunities defined in the SWOT. yy Identify the business issues that may arise from the threats defined in the SWOT. yy Consider the actions required to grasp the opportunities and address the threats. yy Identify the areas of strength that will enable the organisation to carry out these actions.
Once the industry has been decided upon, the five categories are examined to identify the pressures that exist between the organisation and each of them. Industry This is an examination of the other companies operating within competitors: the industry and the level of competition between them. Does our handbag company hold a powerful position or is it a minor player that is vulnerable to competitive moves? New entrants: Could organisations operating in other, similar industries move into this area?