Building Communities: Social Networking for Academic by Denise Garofalo

By Denise Garofalo

Social media is the following to stick. a strong social media crusade delivers educational libraries with a way to exhibit library assets, spotlight content material and occasions, and allure scholars to pattern what the library has to provide. construction groups is a guide to enforce social media applied sciences for educational libraries. it's a consultant to making plans and enforcing a winning social media crusade and comparing its effect. This identify covers: the start of social networking within the educational context; the way to enforce use of social media applied sciences; and comparing their use. the ultimate part considers the longer term and asks: ‘What’s next?’

  • Provides details on tips to plan, combine, and examine using social media in educational libraries
  • Gives examples at the top social media applied sciences to enforce in educational libraries
  • Discusses the talents and information required within the educational library to release a winning social media campaign

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Extra resources for Building Communities: Social Networking for Academic Libraries (Chandos Publishing Social Media Series)

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Nurturing a community where members can engage more richly with one another also requires attention and contact. Communities thrive with active engagement and participation, where members’ interest is sparked to engage deeply in dialogs and exchange ideas. Such engagement relies to a significant extent on the presence and involvement of the academic library in social media; this includes the continual production of engaging content from the library, content that provokes conversations. A commitment to sustain social media networking conversations requires resources.

Vanity metrics is another area of possible miscomprehension in the social media realm. Ries (2011) warns against relying 33 Building Communities on vanity metrics. Activity in social media networking is activity that can be recorded and reported and analyzed. The number of people who ‘like’ an organization, the number of people who comment on a post, and the amount of time people spend in social media are statistics of the type that are gathered and reported on. It is easy to find out how many ‘hits’ a page gets, but does that figure truly measure the effectiveness of that web page?

To maintain the relationship and work towards building a community, the library responds to comments and posts. It is essential to remember that social networking is not about technology but is rather about building relationships. Through social media networking the academic library can foster these relationships into a community. Subsequently 23 Building Communities the library can reach out and present information to the community, which can respond in turn, giving the library the opportunity to listen.

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