Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P. Coyne

By Kevin P. Coyne

Swap how you take into consideration new rules by way of steerage your creativity in new and extra efficient instructions. principles. even if the target is to create a billion-dollar enterprise, repair a damaged method, decrease costs, or just locate the correct present for that specified anyone, all of us want a regular move of leap forward ideas—and we have all realized from adventure that conventional brainstorming does not generate them. Former McKinsey specialists Kevin P. Coyne and Shawn T. Coyne have spent greater than a decade constructing a greater approach—Brainsteering—that takes brainstorming and different outmoded ideation innovations and "steers" them in a extra efficient course through greater reflecting the best way humans really imagine and paintings in inventive problem-solving occasions. via introducing simply the correct amount of constitution into the method, and asking simply the appropriate questions, Brainsteering has helped Fortune 500 businesses, small not-for-profits, and members alike generate principles they formerly may well by no means have imagined. Peppered with thought-provoking and pleasing examples drawn from the place of work and pop culture, Brainsteering may also help someone boost leap forward principles, no matter if operating by myself on a one-time challenge or turning a whole association into an ongoing "idea factory." And getting begun is simple: easily ask the suitable questions, and strong principles will stick to.

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All day, every day. In the business world, the entrepreneur or CEO needs brilliant ideas for new companies or divisions. The product manager or head of R&D needs innovative ideas for new products and services. The manufacturing manager needs practical ideas for new processes that will save time or labor and reduce costs, year after year, to keep up with the competition. In the not-for-profit arena, the professor or teacher needs fresh ideas for her lesson plan. The student needs original ideas for his term paper.

One last topic before we dive into Part I: let’s talk about examples. Throughout this book, we’ll use over 130 examples, large and small, to teach you both the basics and the subtle nuances of Brainsteering—and, we hope, to entertain you at the same time. Some examples will tell of incredible triumphs, others of embarrassing failures. Some will be famous examples you’ve read about in the Wall Street Journal or seen on the Today show. Others will be drawn from our combined fifty years of personal consulting and line management experience, as we take you behind the scenes into some of the world’s best-known boardrooms (or in some cases, the world’s most mind-numbingly bland conference rooms).

Do some people simply have it while others don’t? No. We believe anyone can be creative. Better yet, based on fourteen years of research and consulting projects involving individuals and organizations of all shapes and sizes, we know anyone can be creative. Our experience shows that creative insight doesn’t have to be a flash from beyond. In fact, there is a specific approach, based on proven principles and easily understood practices, that can dramatically raise your odds of consistently developing more and better ideas of almost any kind.

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