Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

By Dean Buonomano

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A vigorous, incredible travel of our psychological system faults and the way they arise.

With its trillions of connections, the human mind is extra appealing and intricate than whatever shall we ever construct, yet it's faraway from ideal: our reminiscence is unreliable; we can't multiply huge sums in our heads; advertisements manipulates our judgment; we have a tendency to mistrust people who find themselves diversified from us; supernatural ideals and superstitions are difficult to shake; we favor immediate gratification to long term achieve; and what we presume to be rational judgements are frequently whatever yet. Drawing on notable examples and engaging reviews, neuroscientist Dean Buonomano illuminates the motives and outcomes of those ''bugs'' by way of the brain's innermost workings and their evolutionary reasons. He then is going one step extra, studying how our brains function--and malfunction--in the electronic, predator-free, information-saturated, special-effects-addled global that we have got outfitted for ourselves. alongside the way in which, Brain Bugs offers us the instruments to hone our cognitive strengths whereas spotting our inherent weaknesses.

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This superior outsourcing of data cleansing enhanced the credibility of the models being produced, and the quality of other analytic services was also enhanced in the eyes of the clients. Last, the importance placed on skill with SQL and data processing had a powerful democratizing effect on the culture of the company, eliminating the IT rift and providing a separate mechanism to support a meritocracy in work assignments and promotions. While the company changed hands more than once and its performance was buffeted by a variety of broader trends, many alumni from this firm went on to positions in the financial services industry through which they influenced and advanced the information processing capabilities of their subsequent employers.

More and more of the world’s activities, down to some of the most minute and trivial details, are being captured and stored (somewhere) digitally. Institutions that will rely on data-intensive information creation to survive will need to have nearly unlimited capacity to acquire data that they can identify as having value in supporting that information creation process. 1 Units Used to Describe Computer Storage Label Power Bytes Byte (B) Kilobyte (KB) Megabyte (MB) Gigabyte (GB) =1 = 103 = 106 = 109 Terabyte (TB) Petabyte (PB) = 1012 = 1015 Exabyte (EB) = 1018 Zettabyte (ZB) = 1021 Description 1 1,000 1,000,000 1,000,000,000 One character of text One page of text One small photo About 10 minutes of high-definition video 1,000,000,000,000 The largest commercial hard drives 1,000,000,000,000,000 About one hour of AT&T’s digital traffic on an average business day 1,000,000,000,000,000,000 100,000 times the information stored at the Library of Congress 1,000,000,000,000,000,000,000 One billion terabytes without degrading system performance or creating unmanageable reconciliation requirements or other operational risks.

16 FINANCIAL INSTITUTION ADVANTAGE From the perspective of knowledge and experience, a crowding-out effect is clearly evident across the financial services industry: The higher the demand for spreadsheet-expert analysts, the narrower the flow of training and expertise in alternate technologies. Part of this has been the result of the successful strategy of Microsoft to promote spreadsheet use for a wider and wider array of uses, which comes at the expense of a more segmented approach to data management and analysis.

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