By Susan Dowd
Like library clients, library donors hail from all walks of existence. whatever the scope or complexity of library fundraising, winning efforts are continually approximately forging and strengthening relationships with the diversity of stakeholders through the neighborhood. Dowd and her crew from Library innovations, a consulting crew of the chums of St. Paul Public Library, proportion confirmed recommendations that experience introduced in additional than $1 million every year. Believing that non-public fundraising is a usual for libraries huge and small, they begin with 12 evidence approximately library fundraising and concentrate on actions with the top go back. advice and contours comprise:
- The reward pyramid version for constructing the tradition of giving that results in tremendous gifts
- Overcoming fears of sponsorship and embracing cause-related marketing
- Pitching the best charitable gift
- Confronting universal fears of inquiring for significant gifts
- The execs and cons of club programs
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Additional resources for Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
Committees and boards are sometimes built by happenstance. Someone knows someone with enthusiasm and time, and voila! That person is invited to be a board or committee member. The new member may have a friend with enthusiasm and time, and they, too, join the group. But high-quality fund-raising groups are made up of individuals with more than just enthusiasm and time. ” That’s a catchy way of saying don’t confuse book lovers, who may seek a kind of “book club” or other social experience with individuals who bring valuable knowledge and networks to your board.
They can also communicate the personal satisfaction they derive from being part of the library’s staff. Chapter 4: Twelve Must-Know Facts about Library Fund-Raising • 29 Thus, everyone on a library’s staff can function as a library promoter—and indirectly as a fund-raiser at his or her own comfort level—without ever directly asking anyone for a dime. (Important note: Library staff should never have to ask anyone for money. ) Fact 6: A Strong Fund-Raising Committee or Board Makes Strong Connections Your library probably has a Board of Trustees connected with it.
In fact, your goal should be 100 percent giving from your fund-raising committee or board. That means that every member of your fund-raising committee or board should become a donor, regardless of the size of his or her gift. When you think about how individuals with connections in the business community can help with fund-raising, don’t limit yourself to thinking solely about monetary support. There are other things that well-connected people can do for your library’s fund-raising efforts in addition to seeking checks.